BT Artbox - Rangoli K6
Image by Karen Roe
The BT Artbox Story
The good old British phone box was designed by Sir Giles Gilbert Scott to commemorate King
George V's Silver Jubilee.
This year we’ve got a Diamond Jubilee and London 2012 to look forward to, so we decided we needed to do something to celebrate.
That something turned into BT ArtBox. It’s a campaign that thrives on the nation’s artistic talent.
Across London’s streets you’ll find replicas of the Gilbert Scott phone box, transformed by the
imaginations of some of our very best creative minds.
Then later on we’ll be auctioning all the boxes off to raise money for ChildLine’s 25th anniversary.
“Rangoli K6”
Artist: Natasha Kumar
Location: Brunswick Centre
Rangoli K6, is based on themes that began over 15 years ago. The imagery grew from sketchbook pencil drawings in a Hindu temple, that were drawn up onto a zinc etching plate, turned into vibrant colour screenprints and finally developed into the 3D design for the BT ARTBOX.
Rangoli means colour in Hindi and the concept of RANGOLI K6 is inspired by classic Indian folk art in which highly colourful geometric patterns are painted on floors to welcome guests and bring good fortune. The colours are vivid, and hypnotising, typical of India and Natasha's work often explores their significance through their meaning and associations too, the purity of blue and the sensuality of red, the representation of life and happiness in green.
Krishna is the Hindu god of love and is a playful nature. It is he that is replicated over the BT ARTBOX. The story "Rasa Lila" is about a dance that Krishna made with 16,000 milkmaids. So that he would not disappoint, he reproduced himself to dance with all of them at the same time. Natasha hopes that by using this particular image and its associations it will help communicate the message of love.
Transforming the iconic K6 telephone design with contemporary Rangoli and Indian imagery turns the British phone box into a welcoming, eye-catching means of communication to bring children good fortune and love through ChildLine.
Adbulla - Indian truck design
Image by Scalino
Rangoli Rainbow
Image by chooyutshing
This is part of artwork by Vijaya Mohan display at the forecourt of the Esplanade. A traditional decorative Indian folk arts creating designs on the ground for religious festival and auspicious occassions. The colourful pieces are made from a combination of PVC acrylic sheets, glitter powder and sequins.
Rangoli Rainbow
Image by chooyutshing
The artwork by Vijaya Mohan is display at the forecourt of the Esplanade. A traditional decorative Indian folk arts creating designs on the ground for religious festival and auspicious occassions. The colourful pieces are made from a combination of PVC acrylic sheets, glitter powder and sequins.
BT Artbox - Rangoli K6
Image by Karen Roe
The BT Artbox Story
The good old British phone box was designed by Sir Giles Gilbert Scott to commemorate King
George V's Silver Jubilee.
This year we’ve got a Diamond Jubilee and London 2012 to look forward to, so we decided we needed to do something to celebrate.
That something turned into BT ArtBox. It’s a campaign that thrives on the nation’s artistic talent.
Across London’s streets you’ll find replicas of the Gilbert Scott phone box, transformed by the
imaginations of some of our very best creative minds.
Then later on we’ll be auctioning all the boxes off to raise money for ChildLine’s 25th anniversary.
“Rangoli K6”
Artist: Natasha Kumar
Location: Brunswick Centre
Rangoli K6, is based on themes that began over 15 years ago. The imagery grew from sketchbook pencil drawings in a Hindu temple, that were drawn up onto a zinc etching plate, turned into vibrant colour screenprints and finally developed into the 3D design for the BT ARTBOX.
Rangoli means colour in Hindi and the concept of RANGOLI K6 is inspired by classic Indian folk art in which highly colourful geometric patterns are painted on floors to welcome guests and bring good fortune. The colours are vivid, and hypnotising, typical of India and Natasha's work often explores their significance through their meaning and associations too, the purity of blue and the sensuality of red, the representation of life and happiness in green.
Krishna is the Hindu god of love and is a playful nature. It is he that is replicated over the BT ARTBOX. The story "Rasa Lila" is about a dance that Krishna made with 16,000 milkmaids. So that he would not disappoint, he reproduced himself to dance with all of them at the same time. Natasha hopes that by using this particular image and its associations it will help communicate the message of love.
Transforming the iconic K6 telephone design with contemporary Rangoli and Indian imagery turns the British phone box into a welcoming, eye-catching means of communication to bring children good fortune and love through ChildLine.
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